White Dress Events is a boutique wedding planning firm with a charming studio office in downtown Grand Haven. Although we are located in Michigan, we’re not afraid to pack a bag and travel wherever a bride and groom might need us. We have been so lucky to plan weddings in a variety of locations; from grand ballroom receptions to casual backyard weddings to ceremonies on the beach…we love what we do and making each client’s vision a reality.
Owner + Creative Director
As the Owner and Creative Director of White Dress Events, it is Cassie’s joy to dream big alongside the couples she works with. Creating the wedding day her clients have been dreaming of by combining the perfect vendor team with stylish design and flawless execution gives her great satisfaction. She believes it is important to take the time to get to know and understand her clients so she can meet their needs and give them the wedding experience they envision.
The things that inspire Cassie are building meaningful relationships, leading a successful team and raising the bar in the wedding industry. With those things at heart, Cassie founded The Wedding Market, an upscale boutique style bridal show and co-founded Wedding Lab, a wedding planning workshop for brides. She also coordinates several social nights and networking events for wedding industry professionals throughout the year.
With over five years of planning experience under her belt and seven years in the bridal industry, Rachel joined the White Dress Events team in 2014 and has quickly been recognized as an expert in all things wedding. As a self-proclaimed perfectionist, she is meticulous when it comes to planning all the details. She finds inspiration in being able to see a bride’s vision in the early stages of planning and carry it on through the big day, making sure every detail is in place.
Rachel has a wonderful, calming presence a midst the frenzy and flurry of wedding tasks. Her attention to detail ensures everything will be in its perfect place and that the needs of you and your family are met before you may even notice you need something. Rachel is an asset to every bride she works with.
Photos by Jenn Marie Photography